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G&G Dolci
15,000+ customers acquired in the first year and full e-commerce creation
Project Purpose
GGDolci was originally a pure B2B pastry supplier for hotels and restaurants in the UAE. After analyzing market behavior and consumer demand, we identified a strong opportunity to bring their premium desserts directly to customers through a dedicated e-commerce platform. Our objective was to create a complete online ecosystem capable of scaling from day one.
Key Actions
• Transitioned the brand from B2B-only to a hybrid B2B + D2C model
• Built the full Shopify e-commerce with optimized product structure
• Developed strategic positioning and performance-focused advertising angles
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Achieved Goals
Within the first year, GGDolci acquired more than 10,000 customers, supported by a healthy second-purchase rate. The average ROAS was 3.1, with seasonal periods reaching peaks of 8 ROAS, driven by refined targeting and strong product demand.
Performance Highlights
• Over 15,000 customers acquired in year one
• High repeat-purchase rate across core product lines
• Seasonal campaigns reaching up to 8 ROAS
