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Undrgoods
113% revenue growth in 2 months compared to their best historical month
Project Purpose
Undrgoods is a men’s underwear brand that approached us with a major performance challenge. Their ROAS was extremely low, their CPA was too high, and the brand lacked the messaging and funnel structure needed to scale profitably. Despite having strong product potential, their previous advertising efforts were unable to acquire customers at a sustainable cost.
Our goal was to reduce the CPA, introduce stronger selling angles, and scale revenue aggressively.
Key Actions
- Rebuilt and optimized the media buying structure for profitability
- Created new angles, hooks and selling points to improve conversions
- Produced new UGC and performance-driven creatives
- Fully managed influencer partnerships and UGC acquisition campaigns
Achieved Goals
Within just two months, we increased Undrgoods’ monthly revenue by 113% compared to their best previous month, while significantly reducing and stabilizing CPA. Through stronger creatives, optimized targeting, and consistent UGC production, the brand shifted from unprofitable acquisition to reliable, scalable growth.
Performance Highlights
- Monthly revenue increased by 113% vs. their best historical month
- CPA reduced and stabilized at a profitable level
- Clear path to sustainable scaling
- Influencer and UGC campaigns improved creative performance and conversion rate
