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Zamani
Profitable global scaling with a 35 percent AOV increase in one month
Project Purpose
Zamani is a men’s accessory and watch brand that approached us with an acquisition system that lacked clarity, consistency, and brand alignment. Their funnel structure, on-site experience, and advertising communication did not fully reflect the heritage and identity of the brand. Our objective was to rebuild the foundations of their digital acquisition ecosystem, focusing on conversion rate optimization, creative volume, and brand-led communication to support long-term brand development.
Key Actions
- Rebuilt the ad account with a structured, testing-driven framework
- Produced and launched 50+ ad creatives across multiple formats and angles
- Developed new brand-aligned communication rooted in Zamani’s heritage and craftsmanship
- Implemented CRO improvements across key funnel touchpoints to improve user experience and conversion flow
- Tested and refined strategic product bundles to enhance on-site merchandising
Achieved Goals
Within a short period, Zamani transitioned to a fully structured and repeatable acquisition system designed to support international expansion and long-term brand development. Through strategic bundle architecture and funnel optimization, the brand established a stronger merchandising logic and a more cohesive customer journey across all markets.
Performance Highlights
• Built a scalable advertising and funnel infrastructure ready for multi-region deployment
• Enabled cross-market campaign execution with consistent messaging and structure
• Implemented strategic product bundling to strengthen on-site merchandising and offer clarity
